Solid Lilac Background

Our Story

The idea behind the Boobie.

It all began in Winter 2021, I had a brand new tiny babe and I was just trying to keep warm without having to take off all of my layers whilst trying to feed her. There were so many “almost but not quite right products”, like jumpers I had to lift up, or dressing gowns that you had to untie and leave open. I just wanted to feed my baby, have skin to skin contact and not have to worry about a blanket falling off or my stomach being exposed to the crisp 3am cold air.

My hero husband came to the rescue and suggested an ultra soft wearable blanket with a zip large enough to fit an entire baby (or two) in with me! After toying with the idea we thought, why don’t we share this with other Mums? And so the Boobie was born!

The Boobie isn’t limited to breastfeeding Mama’s though, we want everyone to enjoy it. Whether you’re seeking skin to skin contact with your babe, pumping to feed, Bottle feeding, in fact you don’t even have to be a Mum - we won’t tell. 😉 This product is great for everyone wanting to stay warm in winter.

What is the Boobie?

The Boobie is an oversized wearable blanket, made with a cuddly, Sherpa interior and a super soft micro fleece exterior. It features an extra long zip at the front that stops half way down when it reaches the extra large snack pouch (aka “pocket”). It has long luscious sleeves with snug cuffs around the wrists so that the ends don’t fall into your third tub of ice cream. And a hood big enough to cry into when you’re re-watching greys anatomy for the 37th time. We’ve got you covered.